A two year campaign by Immokalee Workers to receive a $.01 increase per pound of tomatoes. Farm workers were receiving $.40-.45 per 35 pound satchel. With the one cent increase workers will receive 72 to 77 cents for the same amount. In 2005 farm laborers reach a similar agreement with Taco Bell after a nationwide boycott brought Taco Bell an unwanted amount of bad publicity.

Despite McDonalds' resistance to the one cent increase they have said that the hike in pay will not cause an increase in the cost of a burger.